Tuesday, January 08, 2008

New Cadillac Concept



I'm growing ever more dissapointed with the designs that Cadillac has been revealing. Here's the latest concept something called a Provoq, obviously an over-thought name to follow in the steps of the previous over-thought marketing names like the Evoq, but probably better than whatever they end up calling it real life. Lets see - what "hot" letters are left to form into a non-sensical attempt to appear more European?

This thing looks like a Saturn Vue meets a Nissan Murano(Um, hello- so NOT European inspired!). Cadillac is supposed to be the luxury GM car, where's the sexy, I-really-want-to-max-out-my-credit-to-buy-this-car aspect?

Things they got right: fuel economy with a hydrogen powered fuel cell. "green" gadgets partnering with Michelin to produce low-carbon emitting tires (it' not thourouly explained how they do this) and earth-friendly interior materials such as recycled carpets, and soy-based headliner wraps. It's the way of the future and there's nothing we can do about it but embrace it. Interior console design, while it's not super-awesome, they are on the right track with the lighting.

Here's the article from Jalopnik with all the details:http://jalopnik.com/341986/ces-cadillac-provoq-hydrogen-fuel-cell-concept-revealed

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